Skip to content

FremantleMedia takes secures merchandising rights

November 10, 2011

This just in:

FremantleMedia Enterprises, a division of X Factorproduction house FremantleMedia, has secured European licensing rights to Sonic the Hedgehog, the spiky-haired blue videogame character Sega first launched in 1991.

FME’s deal, signed with SEGA Europe, gives its licensing rights to Sonic’s likeness for German-speaking and Eastern Europe. The company unveiled the deal at the Munich Licensing Market this week and is hoping to find merchandising partners across the fashion, mobile phone, toy and publishing industries.

[Source: Hollywood Reporter via Segathehedgehog’s Twitter Account]

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: