Sega gears up for big Virtua Tennis 4 marketing push

Sega’s major tentpole sports title for the end of April will be getting a marketing campaign, especially during Wimbledom:

Virtua Tennis 4 has been backed by a £1m marketing plan to ensure it’s a smash hit with gamers.

The Sega sports title will benefit from a series of online, TV and print advertisements around the game’s release on Friday, April 29th, the day of the Royal Wedding. Ads will also run throughout Wimbledon.

TV activity kicks off on Monday, April 25th, with 20 and 30-second spots running on Channel 4, E4, Sky Sports, Sky, ITV2 and ITV4. Online activity will appear on specialist games websites while magazine ads will be printed in Sport.

Source: MCV UK