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Sonic The Hegdehog’s new Brand Manager takes his job seriously

October 8, 2010

David Corless, who has been on the video game industry for a long time wants to make Sonic shine brighter than ever before, as MCV UK had an interview with this gentleman here’s some nice sounding snippets:

The 1991 original helped shift millions of Sega Mega Drives, and its sequels are still regarded as some of the finest games ever made.

But fast-forward to today and Sonic – still one of the gaming’s most iconic stars – isn’t quite the hedgehog he once was.

There have been some quality games that have sold well, but for every Sonic Rush there’s been a Sonic Unleashed that hasn’t exactly lived up to the gaming icon’s stellar reputation.

But now Sega says it wants to change all that. There are three Sonic titles due this Christmas, Sonic Riders for Kinect, the episodic download Sonic 4 and Sonic Colours for Wii and DS. The latter two titles are key because they represent Sega’s new plan to focus on the core principles that made Sonic such a hit in the first place – namely speed and the character himself.

Sonic Team has done an amazing job,” says Sonic’s new brand director David Corless, who took the role this summer. “They have gone back to the original games for inspiration and come back with three games that, so far, we’ve only had positive feedback on.”

Corless also wants to break the ice with the huge and heterogeneous Sonic fanbase with some soothing words:

The fact there is now a dedicated brand director for Sonic in Europe and North America proves Sega is set on pleasing the hedgehog’s widening fanbase.


“I don’t think Sonic fans are hard to please. There is just a lot of them and they are all hugely passionate and have their own ideas on what the ideal Sonic game should be,” continues Corless.


Sonic is still one of gaming’s biggest stars. The franchise still performs strongly, the Sonic cartoon is still shown on TV and there’s even a Sonic rollercoaster at Alton Towers. And in just a few weeks time we’ll know if Sonic Colours and Sonic 4 can not only please the hardcore, but pull in new Sonic fanatics, too.

But then what comes next? Where will Sonic be in five years?

“Daft Punk put it well – better, faster, stronger,” concludes Corless.

Source: MCVUK

Well put, Lord Corless, well put indeed. I take it that the recent Sonic title delistings is a sign of his new commitment to  secure quality assurance for the Sonic franchise hereonafter?

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