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Sega will remove a few Sonic titles from stores because…

October 7, 2010

Because they and I quote want to “increase brand value”:

Poor or average Sonic The Hedgehog games can no longer be bought new at retail.

Sega has de-listed certain Sonic titles in order to ‘increase the value of the brand’ and avoid confusing the consumer.

The firm plans to launch three new Sonic games this Christmas – Sonic Colours and Sonic Free Riders at retail, plus the episodic Sonic 4 via XBLA, PSN and WiiWare.

“Any Sonic game with an average Metacritic has been de-listed,” explained Sega’s SVP of EMEA Jurgen Post.

“We have to do this and increase the value of the brand. This will be very important when more big Sonic releases arrive in the future.

Source: MCVUK

From what I could tell from the rest of the article, Sega does not want gamers to relate to the upcoming Sonic games that are set to release in these next six weeks. Is this a sign that Sega is finally serious about getting Sonic back on the right track?


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