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Sega’s Tsurumi not pleased with M&S Winter Olymlics sales

June 1, 2010

Despite selling a truckload of copies, Tsurumi says that the Wii and DS exclusive did not meet sales expectations:

In an interview with Japan’s Nikkei Trendy, Sega’s Entertainment head, Naoya Tsurumi said Sega was expecting to sell 7 million copies of Mario and Sonic at the Olympic Winter Games worldwide–and fell short.

According to an AndriaSang translation, Tsurumi quoted sales thus far of M&S Winter Olympics at over six and a half million units, just short of the 7 million mark. He cited sluggish sales in North America as the principal reason for the miss, and added it was part of a trend of several Sega games missing sales marks domestically.  Tsurumi did not name the other titles not performing to expectations.

Wow, that’s cold.

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